Designing calm software experiences for complex workflows.
5+ years shaping SaaS products across internet services, logistics, AI platforms and consumer apps, turning tangled operations into interfaces people barely notice they are using.
I work on the unglamorous software that keeps people connected, and try to make it feel effortless.
Internet providers run on tools that technicians, support agents, and back-office teams touch hundreds of times a day. Small friction compounds fast. My job is finding where it hides and designing it out.
Lately that means AI-driven workflows and closer design-to-development collaboration: building design systems and mock-ups with Claude, and contributing to GitHub documentation so design and engineering stay in step.
Built and launched the XECT.AI website using AI-assisted vibe coding, leading the end-to-end design of an AI agents automation and analytics platform, covering product strategy, UX, design systems, responsive interfaces, and AI workflow experiences, in close collaboration with the founders.
Visit xect.aiFull process breakdowns covering research, information architecture, flows, interface, and the engineering trade-offs behind them.
A purpose-built mobile app for ISP installation and repair technicians, covering bookings, device scanning and activation, network health checks, and live specialist chat, rebuilt from scratch to survive real conditions on a doorstep.
Read case studyA unified console for ISP support agents, bringing together customer and device history, AI-generated seven-day insights, a live outage map, and an in-context assistant, collapsing a workflow that was spread across four or five separate systems.
Read case studyConcept work, hackathon entries, and interface studies, the sketchbook alongside the shipped products.
Full BehanceParticipated in the Unified Logistics Interface Platform Hackathon in 2022 and was recognised as a runner-up team member, competing against more than 500 companies.
One good pour-over before anything gets designed.
A slowly growing stack of design and behaviour books.
Stitch by stitch, the other kind of pattern-making.
A small indoor jungle that's outlasted several desks.